[The six-page narratives are structured] like a dissertation defense:
1) the context or question.
2) approaches to answer the question – by whom, by which method, and their conclusions
3) how is your attempt at answering the question different or the same from previous approaches
4) now what? – that is, what’s in it for the customer, the company, and how does the answer to the question enable innovation on behalf of the customer?
Source:
Jeff Bezos’s Peculiar Management Tool for Self-Discipline