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Greg's AnswerView 1 Other Answer
Greg RobertsGreg Roberts, CEO, expert GlassWar... (more)
There are three ways to make Google Glass more fashion forward:

1) Alter the public's definition of dorky.
A lot of high couture on the Paris runway looks downright dorky. Yet it pushes edges, is worn by the glitterati, and eventually trickles its way into mainstream retail channels. Google made a smart first move by pairing with DVF during fashion week. Now they need a slew of additional sightings and product placements : think A-list actors and actresses at the Oscars, use by leading men and women on the big screen in Hollywood blockbusters, "sightings" of famous athletes wearing them courtside. Slowly but surely, people will alter their perception of what is fashionable. Think Air Jordans.

2) Offer a variety of form factors.
Again, they're starting off right by offering consumers a choice of color and the option of sunglass lenses. They now must take it one step further by following the model of Recon Instruments with their ski goggle HUD. Recon makes the core tech; top end frame-makers then integrate the reference hardware design into their own unique fashion shells; these include Oakley, Smith Optics, Uvex, etc. If Google were to launch partnerships with Armani, Oakley, Gucci, Prada, Ray-ban, and my personal favorite, D&G, well, it could rapidly change the tide in their favor.

3) Miniaturize, miniaturize, miniaturize.
The current Glass specification is already a miracle in its own right, especially considering there's a battery in there too. Nonetheless, its a little large along the front right side. As the form factor continues to shrink, this will give designer licensees greater liberty to innovate, and consumers more freedom of style choice. Technically, the form factor can approach zero, since the only outward facing interface element of the Glass is the touch surface. Microphones and camera lenses can get very small, and the audio and video are private to the user.