Smart. Internet-delivered TV is an early but arriving market and there hasn't been anybody who has carved out what the experience should be in a real way. It will all depend how quickly that they can scale and execute to hold the position but it shouldn't be tough to layer itself into the experience. It would be smart to start to try to bundle subscription premium content because like it or not the business is going that way, but integrate also free stuff, ad-supported, etc. to keep the mass audience checking it out. It will all depend on how they execute but I think it could have a play somewhere.