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What is Referral Key?

Can someone example to me the premise behind new B2B social media tool Referral Key?
Howard AikenHoward Aiken, Founder of Oxfordshire Compute... (more)
My experience with Referral Key was not good.  I got an email - apparently from a business contact but actually spam sent without their knowledge, persuading me to join the Referral Key network.  When I did so and imported my LinkedIn contact list, they were instantly (and repeatedly) spammed also.  I think Referral Key may simply be harvesting business contact details.  I cancelled my membership but I suspect they still have my contact list.
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