There are a lot of ways to promote your blog or website, but I'm going to focus on using email marketing since it's a tried and true practice. I'll leave a few different article links at the bottom on how to use social media to drive traffic to your blog effectively, because I think it's also an effective way of promoting a business.
Email marketing is still one of the most effective methods of directly communicating with your readership (and customers). Pump up your great email list with social contests, RSS feeds and opt-in pop ups. Then generate awesome emails to drive tons of traffic to your blog posts.
Here are 11 actionable tips you can start using today to drive traffic to your blog:
Post email-gated content like webinars, ebooks, and coupons
Win email leads from social marketing campaigns
Design RSS feeds for your blog
Add opt-in pop-ups
Use your email signature to get lots of people clicking through to your blog
Hook 'em with the subject line
Get click throughs to your blog or blog post by making your email content real
Personalize your emails
Create clear call-to-actions (CTAs)
Make a consistent scheduling calendar for your blog articles