The statistics for the number of blog posts are confused and people have deduced numbers incorrectly. The oft-repeated “2 million” a day is actually the number of posts on WordPress.COM. However, the hosted version of WordPress is only about 20% of usage. The majority of WordPress usage is via WordPress.ORG, for which there are no reliable statistics as the data is spread over so many websites.
However, if the users of the .ORG version of write posts at the same frequency as those on the .COM version, then the number of WordPress blog posts in total would be 10.65m at today’s rates. However, WordPress in total is only around 60% of the blogging software market. So that means the total number of daily blog posts would be around 17.75m.
What we do know is that the number is increasing, see the stats just for wordpress hosted blogs over time: Posting Activity 87m in March 2107 up from 58m in March 2016.
The number of internet users is growing, tools are easier to use, there are more automated writing tools, so we can expect to see significant and continued growth.
Not an accurate comparison for many reasons but Google indexed web pages show the growth in content publication. Indexed web pages have increased from 1 trillion to 30 trillion in the last 7 years.
There are about 350 million blogs; most of them put out one post a day, if that. Let’s call it 300 million posts. (Many are not updated at all anymore; however, there are plenty who produce multiple posts in a single day. I strive for 35 a week.)
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