Color is considered important to brand recognition, but it should not be an integral component to the logo design, which could conflict with its functionality. Some colors are formed/associated with certain emotions that the designer wants to convey. For instance loud primary colors, such as red, are meant to attract the attention of drivers on highways are appropriate for companies that require such attention. In the United States red, white, and blue are often used in logos for companies that want to project patriotic feelings. Green is often associated with the health and hygiene sector, and light blue or silver is often used to reflect diet foods. For other brands, more subdued tones and lower saturation can communicate reliability, quality, relaxation, or other traits.
The color blue is considered to be nonthreatening yet instill confidence. In addition, it’s a traditionally masculine color, so it’s no surprise that it also evokes ties to the corporate world. In advertising, blue is a good color choice for products with themes of clean liquids and airlines, according to Color Wheel Pro. And all those technologies that use blue in their logos? It’s no coincidence – blue is said to conjure thoughts of precision and intellect. Blue is also considered to symbolize justice, loyalty and perseverance – one of the reasons the American flag is believed to include that color. Take a look at these 15 blue-heavy logos and decide if the color makes you feel what the designer likely intended.So blue is considered to be a masculine color, nonthreatening, and inspire confidence. But wait… the American flag is said to use blue because it symbolizes justice, loyalty, and perseverance? Interesting.
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