What is Coca-Cola's target market? How do they determine it?

This answer may sound silly at first, but in the real world of marketing, it's the truth: Coca Cola's target market is "thirsty people".

The problem is too many people make something simple, complicated. Great copywriter Gary Halbert is famous for his many ads which earned millions. He had a class where he asked his students what one thing they would want if they were opening a hamburger restaurant. People listed location, signage, great workers, good tasting meats. Gary shook his head for every one.

"The one thing I would want is a starving crowd!"

And that is what drives Coca Cola. Everything else drives towards that market.

Too many business people lose sight of that simple point and either waste a lot of money on ineffective advertising or lose customers as they chase people who don't fit that characteristic in their business.

Hope that helps.

I think coca-cola's target market is the youths. They determine by the sales opportunity is bigger that many are buying their product in many malls,with pizza's etc most are youths.

Being #1 in the beverage industry CCBL is the leader of the industry. It is serving worldwide, I mean who doesn't have soft drink in every once in a while if not so often with the exception of relatively small proportion who avoid softdrinks. COCA COLA BEVERAGES LIMITED is marketing its products on a mass level. They have even penetrated the market which is diet conscious i-e, low calories/sugar free drinks. So CCBL is not targeting any specific segment of the market rather it develops its product continuously to address everybody everywhere.

Thats the classic example of mass level marketing.

Now second part of the question how they determine it.

Well in Coca cola's case the nature of their product (which is mainly beverage) determines their Target market. COca Cola is amongst the top 10 FMCGs worldwide. So it explains better that an FMCG whose consumption is very high as a whole should have the whole population of the world as their target market.

Hope I answered your question.

The answer is simple: Everybody. Every man, woman, child, and senior citizen is familiar with coca-cola probably because they consume it themselves or consume a variation such as diet coke. Coca-cola is more than a soft-drink, its a national past-time. It’s been around for more than 100 years and those who originally drank it for it’s tonic properties provided by cocaine as an ingredient would still love it even without the chach.

I think your question pertains more to how coca-cola markets itself to different cultures and generations, but that’s a history lesson that cannot be provided here. Coca-cola targets everybody who is able to drink and enjoy soda, save for diabetics or those who don’t drink soda for health reasons.

Have you ever had a fanta? Coca-cola inc. manages the fanta brand and it started during world war 2. Nazis loved coke just like anybody else but the company couldn’t afford to be seen as a beverage for the enemy so they developed Fanta and sold it to Germans just to not have to turn their back on market. In other words, they fucking know exactly who they are, what their product is, and that everybody it won’t kill can enjoy it even occassionally.