What will be the future of Influencer marketing?

People are more likely to trust influencers than ads. Twitter even provides with stats like “Nearly 40% of Twitter users say they’ve made a purchase as a direct result of a Tweet from an influencer.” – Twitter

Influencers seem to be more trustworthy - if you know who to follow and who has not sold their soul to some brands and business. Also, valuable people know what they say and show, so in fear of losing their personal branding and reputation they wouldn’t recommend something that doesn’t meet their requirements and standard.

Of course, there are a lot of influencers and micro influencers who try pushy selling, but real influencers have real impact - and this is going to be a trend in 2017, too.

It will be evolving very fast. I believe in a huge potential of influencer marketing and I see how quick companies understand how promising it is.

As some of answer here mentioned it already, there is no space for classic ads. People just do not believe them anymore. They are extremely resistant to messages sent directly by companies. As indicated by the Nielsen: 90% of consumers trust peer recommendations. Only 33% trust ads. Also, Daniel Newman claims that: traditional advertising does not work anymore. People have not stopped buying things, but how and why they buy those things have changed (this one is particularly evident among the millennials).

So let’s take a look how does it affect influencer marketing.

As indicated in the TapInfluence report: 84% of marketers are planning an influencer marketing campaign in 2017. This means that after several years of momentum, influencer marketing has finally gained impetus. Marketers not only appreciate it as a phenomenon but realistically implement it in their strategies. The report points also that customers will need confirmation that it's actually affecting their bottom line. Sales lift will be (and already is) critical to justify bigger budgets for influencer marketing.

Influencer marketing it is not just bragging out loud about brands and their product to build its recognizability. It will bring leads and money as regular branch of marketing use to do.

Each year we can observe new trends and. How fast will company grow depends on its ability to learn and absorb. Influencer marketing is one of the most important that we should all consider in our future strategies.

Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing.

If you can influence the mind, you can conquer the world. Trust is a very important element of social media marketing. When your brand is advocated by a trusted channel to the audience, consumers sit up and take notice.

Influencer Marketing Trends 2017:

1. Videos

2. Stories Are an All-Time Hit

3. Micro Influencing

4. Celebrities and Tastemakers

5. Paid Ads Will be More Authentic

6. Attention Spans Will be Shorter

7. Long-Term Partnership With Influencers will Work

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Stats & Predictions Information about Influencer Marketing

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(A) Credit: 3 Predictions for the Future of Influencer Marketing

• Building Relationships with Social Influencers Will Be Key
• User Generated Content (UGC) is Necessary to Increase Brand Reach
• Content Will Be Delivered Based On Activities & Emotions, Not Just Location

(B) Credit: Painepublishing - The_Future_of_Influencer_Marketing

(C) Credit: 10 Essential Stats For Influencer Marketing In 2017 - [ION]

• 70 percent of teenage YouTube subscribers trust influencer opinions over traditional celebrities.
• 51 percent of marketers say that video content produces the best ROI.
• 86 percent of women turn to social networks before making a purchase.
• 32 percent of US influencers who currently work with brands cite Facebook as the best platform, followed by Instagram at 24 percent.
• 71 percent of consumers are more likely to make a purchase based on a social media reference.
• 86 percent of the most-viewed beauty videos on YouTube were made by influencers, compared to 14 percent by beauty brands, themselves. Beauty video views have increased 65 percent year over year.
• 57 percent of beauty and fashion companies use influencers as part of their marketing strategies, while an additional 21 percent are also planning to add this strategy to their campaigns in 2017.
• 11.7 percent of US marketing budgets is devoted to social media, up from 3.5 percent in 2009.
• US digital ad spending will hit $72.09 billion, about 37 percent of total ad spend.
• On average, businesses generate $6.50 for every $1 invested in influencer marketing.

(D) Credit: Influencer Marketing Statistics - TapInfluence

• Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. (TapInfluence study with Nielsen Catalina Solutions, 2016)
• 74% of people turn to social networks for guidance on purchase decisions. (Ogilvy Cannes, 2014)
• 73% of marketers say that they have allocated budget for influencer marketing. (Forrester, 2015)
• Twitter users report a 5.2X increase in purchase intent when exposed to promotional content from influencers.
• 70% of influencers feel that the most effective way to collaborate with brands is through an influencer marketing platform. (TapInfluence & Altimeter, June 2016)

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