Where are some well executed mad-lib style websites?
I'm looking for simply designed sites that use a mad-lib style format to engage users.
3 Answers
The huffduffer sign-up form ( http://huffduffer.com/sig
Luke Wroblewski redesigned the Contact Dealer form at http://www.vast.com/ as mad-libs-style forms, and reported that it increased conversion rates by 25-40% http://www.lukew.com/ff/e
Rustin Jessin has a mad-libs contact form ( http://rustinjessen.com/w
Other sites that are using this type of form are http://vaultpress.com/sig
If you decide to go with a mad-libs form, you'll probably want to do some testing of your own. Patrick McKenzie of Bingo Card Creator tested a mad-libs form against a standard form, and found that the standard form was more effective ( http://www.kalzumeus.com/
Luke Wroblewski redesigned the Contact Dealer form at http://www.vast.com/ as mad-libs-style forms, and reported that it increased conversion rates by 25-40% http://www.lukew.com/ff/e
Rustin Jessin has a mad-libs contact form ( http://rustinjessen.com/w
Other sites that are using this type of form are http://vaultpress.com/sig
If you decide to go with a mad-libs form, you'll probably want to do some testing of your own. Patrick McKenzie of Bingo Card Creator tested a mad-libs form against a standard form, and found that the standard form was more effective ( http://www.kalzumeus.com/
There is also OpenChime (http://www.openchime.com
While the huffduffer sign up is by far the most well known, I would argue that the best implementation that I've seen is The Bureau of Communication. Mad Lib style forms seem to do best when there is a genuine narrative flow. Their forms have this flow and capture the nostalgia of filling out paper forms for crazy things.
