Why did Clayton Christensen's theories fail to predict iPhone's success?
17 Answers
Sangeet Paul Choudary, On Platforms | Best-selling Author | MIT Summit Chair | INSEAD EIR | G20 Speaker
That's because the app store, and not the iPhone, was the disruptive innovation that led to the huge success of the iPhone. And Clay's theories strongly explain the disruption caused by the app store.
The iPhone was a sustaining innovation if you saw it as a piece of hardware and compared it with another piece of hardware (Nokia) and pointed out better screen, better navigation etc.
But that's not what the iPhone was all about. The key disruption that accompanied the iPhone and thereby engineered its success about was the app store. Prior to the app store, telcos and handset manufacture...Loading…
The iPhone was a sustaining innovation if you saw it as a piece of hardware and compared it with another piece of hardware (Nokia) and pointed out better screen, better navigation etc.
But that's not what the iPhone was all about. The key disruption that accompanied the iPhone and thereby engineered its success about was the app store. Prior to the app store, telcos and handset manufacture...