Why do people pay more just for a brand name or logo?

As a professional brand name developer and a brand naming consultant, I will only focus on brand names.

People are not just paying for brand names; rather, they are paying for what those brand names will do to their businesses

Below are 10 of the reasons your brand name is very relevant to the success of your business:

1. It can give your business a better brand identity.
2. It can help comnunicate your brand’s value proposition to your customers.
3. It can bring you more targeted customers.
4. It can give your business a good brand impression.
5. It can render a hitherto-unliked brand likeable.
6. It can help you attract good business partnerships.
7. It can make your business more competitive.
8. It can help your business to successfully penetrate foreign markets.
9. It can easily land your business in front of new audiences by getting it talked about regularly.
10. It can help you to positively disrupt your industry/niche to your advantage.