Why is Pinterest popular among Mormons?
I've noticed a lot of articles from Mormon publications and otherwise reporting on the popularity of the site among the Mormon population. Is there a particular reason why?
3 Answers
Colin Jensen,
Views · Most Viewed Writer in The Church of Jesus Christ of Latter-day Saints (the Mormons) with 270+ answers
Without access to any proprietary statistics, according to Quantcast, pinterest is significantly popular with women who are into parenting, home/family, hobbies & collectibles, bridal, home decor, toys, kids, foods, baby, etc.
All of the above is pretty significantly the stereotype of the Mormon housewife. :)
All of the above is pretty significantly the stereotype of the Mormon housewife. :)
Michael Mindes,
Views
As a Latter-Day Saint, who has observed his wife on Pinterest, I would like to add 3 comments:
- She finds craft projects, recipes, cute/modest fashion and more on Pinterest.
- Her friends and family are on there. Including her mother, sisters, aunts, and friends from church.
- It is fast. There is only so much downtime for internet usage while raising children.
Jordan Woods,
Views
Colin Jensen got it right. The only thing I would add is that one look at the "mommy blogger" trend in the blogosphere and you'll find your answer: some of the most popular blogs happen to be Mormon women that generally write a lot about fashion, family, food, etc. LDS people tend to be fairly tech-savvy, and Pinterest just happens to be a good platform for sharing content, which LDS people (women, in particular) do a lot of via blogs, facebook, etc.
