Why should I use DuckDuckGo instead of Google?
#1 — Google tracks you. We don’t.
You share your most intimate secrets with your search engine without even thinking: medical, financial and personal issues, along with all the day to day things that make you, well, you. All of that personal information should be private, but on Google it’s not. On Google, your searches are tracked, mined, and packaged up into a data profile for advertisers to follow you around the Internet through those intrusive and annoying ever-present banner ads, using Google’s massive ad networks, embedded across millions of sites and apps.
So-called incognito mode won’t protect you either. That’s a myth. “Incognito” mode isn’t really incognito at all. It’s an extremely misleading name and in my opinion should be changed. All it does is delete your local browsing history after your session on your device, but does nothing from stopping any website you visit, including Google, from tracking you via your IP address and other tracking mechanisms like browser fingerprinting. Here’s the fine print:
To keep your searches private and out of data profiles, the government, and other legal requests, you need to use DuckDuckGo. We don’t track you at all, regardless what browsing mode you are in.
Each time you search on DuckDuckGo, it’s as if you’ve never been there before. We simply don’t store anything that can tie your searches to you personally, or even tie them together into a search history that could later be tied back to you. For more details, check out our privacy policy.
#2 — Block Google trackers lurking everywhere.
Google tracks you on more than just their search engine. You may realize they also track you on YouTube, Gmail, Chrome, Android, Gmaps, and all the other services they run. For those, we recommend using private alternatives like DuckDuckGo for search. Yes, you can live Google-free. I’ve been doing it for many years.
What you may not realize, though, is Google trackers are actually lurking behind the scenes on 75% of the top million websites. To give you a sense of how large that is, Facebook is the next closest with 25%. It’s a good bet that any random site you land on the Internet will have a Google tracker hiding on it. Between the two of them, they are truly dominating online advertising, by some measures literally making up 74%+ of all its growth. A key component of how they have managed to do that is through all these hidden trackers.
Google Analytics is installed on most sites, tracking you behind the scenes, letting website owners know who is visiting their sites, but also feeding that information back to Google. Same for the ads themselves, with Google running three of the largest non-search ad networks installed on millions of sites and apps: Adsense, Admob, and DoubleClick.
You know those ads that creepily follow you around everywhere? Most of those are actually run through these Google ad networks, where they let advertisers target you against your search history, browsing history, location history and other personal information they collect. Even less well known is they also enable advertisers like airlines to charge you different prices based upon your personal information.
These ads are not only annoying — they are literally designed to manipulate you through targeting to make you buy more things, and just showing them to you is an act of Google profiting off of your personal information.
At DuckDuckGo, we’ve expanded beyond our roots in search, to protect you no matter where you go on the Internet. Our DuckDuckGo browser extension and mobile app is available for all major browsers and devices, and blocks these Google trackers, along with the ones from Facebook and countless other data brokers. It does even more to protect you as well like providing smarter encryption.
#3 — Get unbiased results, outside the Filter Bubble.
When you search, you expect unbiased results, but that’s not what you get on Google. On Google, you get results tailored to what they think you’re likely to click on, based on the data profile they’ve built on you over time from all that tracking I described above.
That may appear at first blush to be a good thing, but when most people say they want personalization in a search context they actually want localization. They want local weather and restaurants, which can actually be provided without tracking, like we do at DuckDuckGo. That’s because approximate location info is automatically embedded by your computer in the search request, which we can use to serve you local results and immediately throw away without tracking you.
Beyond localization, personalized results are dangerous because to show you results they think you’ll click on, they must filter results they think you’ll skip. That’s why it’s called the Filter Bubble.
So if you have political leanings one way or another, you’re more likely to get results you already agree with, and less likely to ever see opposing viewpoints. In the aggregate this leads to increased echo chambers that are significantly contributing to our increasingly polarized society.
This Filter Bubble is especially pernicious in a search context because you have the expectation that you’re seeing what others are seeing, that you’re seeing the “results.” We’ve done studies over the years where we have people search for the same topics on Google at the same time and in “Incognito” mode, and found they are significantly tailored.
On DuckDuckGo, we are committed to not putting you in the Filter Bubble. We don’t even force people into a local country index unless they explicitly opt-in.
#4 — We listen.
Google is notoriously hard to get a hold of. Locked out of your Gmail account? Sorry, we can’t help you. The Knowledge Graph says you’re dead? That’s unfortunate. Unless you’re a journalist or influencer of some kind, good luck getting anyone at Google to listen.
Meanwhile at DuckDuckGo we read every piece of feedback we get. We respond on social media. In short, we listen. My DMs are open and I read all the email sent to me personally. Feel free to reach out.
#5 — We don’t try to trap you in our “ecosystem.”
It used to be that you search on Google and then you click off to the top result. Over time, Google bought more and more companies and launched more and more of their own competing services, favoring them over others in their search results. Google Places instead of Yelp, TripAdvisor, etc. Google Products instead of Amazon, Target, etc. They’re in travel, health, and soon jobs. Anywhere there is money to be made, you can expect them to get into it eventually.
Even when you do click off, Google AMP tries to still trap you you in Google. And these tactics are not just on the search engine.
On Android on many implementations there is immovable Google search widget and you can’t even change its search engine if you want to. By just installing it by default, this behavior is a direct analogue to Microsoft putting IE on Windows in the 1990s, but worse since it takes up more of the smaller screen. The same is true for other Google services on Android as well, forcing carriers to bundle and promote them. We personally have similar issues with Chrome search engine integration.
At DuckDuckGo, we aren’t trying to take over the world. We don’t have an “ecosystem” to trap you in. We just want to help you get to where you want to go as fast as possible, and protect you as much as we can in that process.
#6 — We have !bangs.
To further this point, we have a built-in feature called bangs that enables you to search other sites directly, completely skipping DuckDuckGo if you like. Here’s how it works. Let’s say you know you want to go to the Wikipedia article for ducks. You can just search for “!w duck” and we will take you right there.
The ! tells DuckDuckGo you want to use a bang shortcut, and the w is an abbreviation for Wikipedia. You can use the full name, though we have a lot of shortcuts such as !a for Amazon, !r for Reddit, etc. There are literally thousands of sites that this feature works with, and so most sites you think of will probably work. It also works with our autocomplete so you can see what’s there easily.
If you routinely search a particular site, like Stack Overflow for coding answers or Baseball Reference for stats or All Recipes for something to make, you can just go right there.
If DuckDuckGo is your default search engine, you can just type this right into your browser's address bar, and skip loading our search engine altogether. We will just route you to the right place, without tracking you of course!
#7 — We strive for a world where you have control over your personal information.
Our vision is to raise the standard of trust online. If you share this vision, supporting DuckDuckGo helps us make progress towards it. For the past seven years, we’ve been donating a substantial portion of our profits to organizations that also work towards the Internet we want — an open Internet where you can take control of your personal information.
We believe that privacy policies shouldn’t be default “collect it all," but instead offer a clear and compelling case as to what benefits you get by giving up your personal information. If you share this view for the future of data privacy, you can vote with your feet.
#8 — Our search results aren’t loaded up with ads.
For many Google searches, most of the entire first page is ads. On mobile it can be even worse.
Not so on DuckDuckGo. We keep ads to a minimum, and naturally they're non-tracking ads, based only on search keywords and not on a personal profile or search history. In fact, it’s a myth that you need to track people to make money in web search. When you search ‘car’ we can show you a car ad without knowing anything about you. Google could do this too — all that tracking is to power their ad networks so that ads can follow you around the Internet.
#9 — Search without fear.
When people know they are being watched, they change their behavior. It's a well-documented behavior called the chilling effect, and it happens on Google. For example, an MIT study showed that people started doing fewer health searches on Google after the Snowden revelations, fearing that their personal ailments might get out.
“Suppressing health information searches potentially harms the health of search engine users and… In general, our results suggest that there is a chilling effect on search behavior from government surveillance on the Internet.”
Your searches are your business, and you should feel free to search whatever you want, whenever you want. You can easily escape this chilling effect on DuckDuckGo where you are anonymous.
#10 — Google is simply too big, and too powerful.
Google is GIANT, the epitome of Silicon Valley big tech, with a market cap of around 750 Billion dollars (at the time of writing), 75,000 employees, dominating search, browsing, online advertising, and more, with tentacles in everything tech, online and offline. Last year they outspent every other company on lobbying Washington.
By comparison, DuckDuckGo is tiny. We’re currently a team of about 45 people, scattered across the globe; I’m in Pennsylvania. We have a very narrow focus: helping you take control of your personal information online.
The world could use more competition, less focus on ad tracking, fewer eggs in one basket.
Join the Duck Side!
There are quite a few compelling points to use DuckDuckGo instead of Google.
- Privacy - DuckDuckGo does not collect any information about the user, collects no cookies, doesn’t track your IP address. It doesn’t track you, which is a big advantage for users who value privacy.
2. Ad free search - Though his option is not turned on by default but you can change that in the advanced settings. Also, you can use incognito mode in DuckDuckGo as Google buys info from other sites as well.
3. !Bang - This is a great feature for quickly searching and once you start using it, you just get addicted to it. Simple type !wiki America to go to the wikipedia page about America.
4. Search across countries - Unlike Google which tracks you and provides the searches related to your region and country, you can choose yourself which country’s and which region’s search result do you want to see. It is all in your hands. You are the user and have the ability to customize everything.
5. There is a lot of customization options ranging from fonts to themes to colors. Basically, you can view the search engine as you want.
6. Category pages are a great feature and provide answers quickly to many questions. This is a revolutionary idea and has changed the way I search. Google is also trying to copy this feature because its just so good. The answers are always in context and to the point.
These are the reasons why so many people are inclined towards using DuckDuckGo these days. Here’s a pic which nicely sums up it all.
Safe and private browsing!
2 Months ago,
I wanted to buy a laptop. I was using Google. I searched Asus ROG and opened some Amazon pages of different ROG models..
Result : I find ASUS ROG everywhere in many websites and in games in my android.
Yes. They're Google Ads.
And do you know 90% of the Android apps have Google Ads, and send us personalized ads.
This is from Lucky Patcher.. Almost every apps have Google Ads.
If you do not want to get personalized ads, Use DuckDuckGo
If you wanna check out some product, Check them in other search engines to avoid google ads and if you wanna check them in Amazon,use Private Browsing/ incognito.
Image Credit : Screenshot
I'm giving a comparison, which isn't that concrete by any means.
[math]\bf{Pros:}[/math]
- Less tracking concerns (apparently).
- Lots of customisation in appearance from themes to fonts, colors, and more importantly no ads option. A few gimmicks follow
- You can spend time with figlet as you would on your bash maybe.
4. Xkcd; see comics if you want to
5. Bangs and keyboard shortcuts: there are about 10000 of those from !yt for YouTube to !wa for Wolfram Alpha to even one for StackOverflow, Amazon etc.
6. You can expand shortened URLs.
7. A useless one, generate random passwords, seriously do not use that feature on your accounts.
8. Instant answers mostly for lists; sometimes good sometimes not at all good.
9. Make anagrams, why?
There’s a lot more but as you’ve seen most of those features are useless at least for me.
But that said, if I’m looking for something highly technical, there are really a lot less chances for me to get that on DuckDuckGo. Therefore I rely on Google.
[math]\bf{Cons:}[/math]
- You don’t know how true their assurances are.
- Indexing isn’t that good (biggest con).
- There are just too many things; which may not be what everybody would like bothering with.
- Why do I need another search engine?
It is not as good in what it should been good at: searching
But still then unless you search for things you find on Google Scholar or of that sort, you could give it a try.
When it comes to search engines; not a single one is near perfect; just pick any one and forget it.
Google, Google and Google Only. Pundits pin points that Google is tracking users activity, IP address, so and so, that losts users privacy.
Even then I prefer Google. Why because, Google provides only the content which I'm in dire need with perfect user experience all over the interface.
Google tracks user's records only to provide better experience (In turn at end of the day, they'll also be benefited).
I’m 100% sure that people are lazy to wait for what they're in search of. To elaborate, There is a famous quote that,
Best Place To Hide A Thing is 2nd Page of Google.
When Users are not even ready to move on for a second page then how can we expect that they'll go for DuckDuckGo, where they won't get better results at pleasant experience.
As an SEO Analyst, I know the strategies of Google in which they are working through to gain even more users and retain the existing users in an efficient way.
Here, I don't want to underrate DuckDuckGo, but at the same point it's nowhere near Google in Analysing users data and giving it back to them as they're expecting.
If You Prefer, Privacy instead of Personalization, then DuckDuckGo is Recommended.