Auren Hoffman
SafeGraph CEO. fmr LiveRamp CEO. Started & sold 5 companiesAuren Hoffman is CEO of SafeGraph — building truth sets to power machine learning and AI. He is the former CEO and cofounder of LiveRamp (sold to Acxiom) -- the largest middleware provider in marke...
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“Put on your own oxygen mask before helping others”
Most people that want to help others are compassionate, good-hearted, helpful, kind … and ineffective.
Before you can really affect change you need...
(more) Almost 100% of start-ups that have tried to be both B2C and B2B at the same time have failed.
I say “almost 100%” because there are a few notable exceptions. Google started out as a B2B provider of ...
(more) One way to look at people are Insiders verses Outsiders.
Think of a person as a two-by-two matrix. One axis: does the person inherently have a personality of an outsider or an insider? The second ax...
(more) A very common mistake that smart people make is that they over-optimize for the medium term when they think they are optimizing for the long term.
This is why lots of super smart people go to law sc...
(more) They are starting to. And we should be worried.
There is a Tragedy of the Elites.
Like the Tragedy of the Commons, the Tragedy of the Elites misaligns short-term and long-term incentives.
In the Trage...
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